- 1 Section
- 18 Lessons
- 10 Weeks
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- Lessons18
- 1.1Offer Value Design and Growth
- 1.2Full Example: Offer Value Design and Growth
- 1.3Buyer Persona and B2B Funnel
- 1.4Full Big Example: Buyer Persona and B2B Funnel
- 1.5Segment Selection in B2B Sales
- 1.6Segment Examples for a Freelance Mechanical Engineer / Small Machine-Building Engineering Company
- 1.7Mapping the B2B Buying Process
- 1.8Full Example Lesson: Mapping the B2B Buying Process
- 1.9Understanding Your Customers’ Problems and Challenges
- 1.10Full Example Lesson: Customer Problems and Challenges
- 1.11Prospecting – Actively Acquire New B2B Customers
- 1.12Full Example: Prospecting for a Mechanical Engineer
- 1.13Process Map in Sales and Marketing
- 1.14Foundations of the Sales Process – Build It Once and Do It Right
- 1.15CTA – Design a Killer Call to Action in B2B
- 1.16Needs Research – How to Understand Your Customer’s Real Situation in B2B
- 1.17Build the Best Sales Offer in Your Industry
- 1.18Full Example Lesson: Build the Best Sales Offer in Your Industry
Build the Best Sales Offer in Your Industry
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